Gumroad Fees on a $25 Product: The Simple Math
At $25, Gumroad takes $2.50 and you keep $22.50. Here's how that stacks up against Etsy and Shopify.
Gumroad fees on a $25 sale
Fee (10%): $2.50 You keep: $22.50That's the entire calculation. No listing fees. No processing surcharges. Ten percent, done.
$25 across all three platforms
| Platform | Fees | You Keep | Fee Rate |
|---|---|---|---|
| Gumroad | $2.50 | $22.50 | 10.0% |
| Etsy | $2.83 | $22.17 | 11.3% |
| Shopify* | $1.03 | $23.97 | 4.1% |
At $25, the gap between Gumroad and Etsy is $0.33 per sale. Thirty-three cents. Over a month of 50 sales, Gumroad saves you $16.50 compared to Etsy. That's a coffee. The fee difference is not why you pick one platform over the other.
You pick Etsy for marketplace traffic (buyers find you). You pick Gumroad for direct sales (you find the buyers). You pick Shopify if you want a branded storefront and do enough volume to justify the subscription.
Most sellers doing well use at least two of the three. Etsy for discovery, Gumroad or Shopify for repeat customers.
Why $25 products do well on Gumroad specifically
Gumroad buyers tend to pay more than Etsy buyers for the same type of product. My average order value on Gumroad is $21.40. On Etsy it's $16.80. Same catalog.
The reason: Gumroad buyers arrive through content they trust. They read your blog post, watched your YouTube video, or got your email. They're pre-sold on you as a creator. They don't comparison shop the way Etsy browsers do.
This means $25 is actually a moderate price on Gumroad. Many successful Gumroad sellers price at $25-45 for template bundles and toolkit products. On Etsy, $25 feels premium. On Gumroad, it feels standard.
Gumroad's hidden advantage at $25
No listing fees means no cost to having products sit unsold. On Etsy, every listing costs $0.20 to publish and $0.20 to renew every 4 months. If you have 50 products and most of them sell slowly, those listing fees add up.
On Gumroad, 50 products cost nothing until they sell. You only pay when money comes in. For sellers testing a lot of products or maintaining a large catalog, this matters.
For the full Gumroad fee details, see our [Gumroad fees breakdown](/blog/gumroad-fees-complete-breakdown). To compare what you'd keep on Etsy at this price, check [Etsy fees on a $25 item](/blog/etsy-fees-on-25-dollar-item). And for deciding between platforms, our [Gumroad vs Etsy comparison](/blog/gumroad-vs-etsy-which-platform-earns-you-more) covers the full picture beyond just fees.