Gumroad Fees on a $10 Product: What You Keep

Gumroad fees on a $10 sale

Gumroad's fee structure is simple: 10% of every sale. No listing fees, no processing fees, no hidden charges.

Fee (10%): $1.00 You keep: $9.00

Compare that to Etsy on the same $10 product: - Etsy fees: $1.40 (listing + transaction + processing) - You keep on Etsy: $8.60

Gumroad saves you $0.40 per sale at $10. Over 100 sales, that's $40. Not life-changing, but it adds up over a year.

The real difference isn't fees

At $10, the fee gap between Gumroad and Etsy is small. The real difference is where your buyers come from.

Etsy sends you buyers through search. Someone types "habit tracker printable" and finds your listing. You don't do anything to earn that traffic beyond having good SEO.

Gumroad sends you nobody. Every buyer arrives because you sent them there. Your email list, your blog post, your social media link. If you don't actively market, your Gumroad product sits at zero sales forever.

I sell the same $10 template on both platforms. Etsy moves about 25 units per month from organic search. Gumroad moves about 8 units per month from my email list. Same product, different traffic sources. Etsy brings strangers. Gumroad converts followers.

When Gumroad wins at $10

If you already have an audience (email list, social following, blog readers), Gumroad's lower fees and simpler experience make sense. Your audience trusts you. They don't need Etsy's marketplace trust signals (reviews, star ratings). They'll buy directly.

If you don't have an audience yet, start on Etsy. Build your catalog and customer base there. Add Gumroad later when you have people to send to it.

For the full fee comparison across platforms, use our [platform comparison calculator](/tools/platform-comparison-calculator). For Gumroad's complete fee structure, read our [Gumroad fees breakdown](/blog/gumroad-fees-complete-breakdown). And for the math on Etsy at this price, see [Etsy fees on a $10 item](/blog/etsy-fees-on-10-dollar-item).