Etsy vs Gumroad vs Shopify

How Fees Compare Across Platforms

Each platform takes its cut differently. Etsy stacks multiple fees on every sale: a $0.20 listing fee, a 6.5% transaction fee, and 3% + $0.25 for payment processing. That comes to roughly 12-13% before Offsite Ads even enter the picture. Gumroad keeps it simple with a flat 10% cut. Shopify charges per-transaction processing (2.9% + $0.30 on Basic) but adds a monthly subscription of $39.

The result? On a $25 sale, Etsy takes about $2.83, Gumroad takes $2.50, and Shopify takes about $1.03 in transaction fees. But Shopify's $39 monthly plan means you need steady volume to come out ahead. At 10 sales a month, the plan cost adds $3.90 per sale effectively. At 100 sales, it's only $0.39 per sale — making Shopify the cheapest option by far.

For exact numbers on each platform individually, check our Etsy fee calculator, Gumroad fee calculator, or Shopify fee calculator.

When Etsy Wins (And When It Doesn't)

Etsy has the highest fees on paper, but it offers something the others don't: built-in traffic. Millions of people search Etsy every day looking for digital products — planners, templates, wall art, patterns. If your product matches what buyers are searching for, Etsy can generate sales with zero marketing effort from you.

That organic traffic is worth a lot. A seller getting 50 sales a month on Etsy without spending a dime on ads is often better off than a seller getting 30 sales on Gumroad after paying for Facebook ads and building an email funnel. You have to factor in the cost of acquiring customers, not just the platform fee.

Where Etsy falls apart is the Offsite Ads program. Once your shop crosses $10,000 in annual sales, you can't opt out. That 15% fee on ad-attributed sales can crush your margins on lower-priced items. A $10 digital download that comes through an offsite ad nets you about $6.62 after all fees — a 34% cut. At that point, selling the same item on Gumroad for $9 would net you $8.10, which is meaningfully more.

Should You Sell on Multiple Platforms?

Many successful digital product sellers list on two or three platforms simultaneously. The logic is simple: different platforms reach different buyers. Your Etsy shop catches search traffic from people browsing the marketplace. Your Gumroad page converts your social media followers and email subscribers. Your Shopify store gives you a branded storefront for direct traffic.

The downside is complexity. You're managing listings, customer messages, and analytics in three different dashboards. Revenue is split across accounts. And it gets tricky to answer basic questions like "what's my total revenue this month?" or "which platform is actually earning me the most after fees?"

That's exactly the problem Anlyzo solves. It pulls data from all your platforms into one dashboard, so you can see combined revenue, total fees, and net income without spreadsheets. If you sell on multiple platforms, having a single source of truth for your numbers saves hours every month.