Etsy Fees on a $25 Item: Full Fee Calculation
At $25, Etsy's fees drop to about 11.3%. Here's the exact math and how it compares to Gumroad and Shopify.
Fees on a $25 Etsy sale
Listing fee: $0.20 Transaction fee (6.5%): $1.63 Payment processing (3% + $0.25): $1.00Total fees: $2.83 You keep: $22.17 Effective fee rate: 11.3%$25 is the price point where Etsy fees feel the most reasonable. The flat fees are barely noticeable at this level, and 11.3% for marketplace access with 96 million buyers is a reasonable cost of business.
With offsite ads
- Standard fees: $2.83
- Offsite ads fee (15%): $3.75
- Total fees: $6.58
- You keep: $18.42
- Effective fee rate: 26.3%
With offsite ads, you still keep $18.42 on a $25 sale. That's enough margin for most digital products. The offsite ads fee stings less at higher prices because you have more room to absorb it.
$25 across platforms
| Platform | Fees | You Keep |
|---|---|---|
| Etsy | $2.83 | $22.17 |
| Gumroad | $2.50 | $22.50 |
| Shopify* | $1.03 | $23.97 |
The difference between Etsy and Gumroad at $25 is $0.33 per sale. Over 100 sales, that's $33. The traffic Etsy provides is worth far more than $33, so the fee premium is easily justified if Etsy is driving those sales organically.
What sells at $25 on Etsy
$25 is the sweet spot for premium bundles. Products I've seen do well at this price:
- Template bundles with 10-15 designs (social media kits, wedding stationery sets)
- Multi-page planner systems (full year budget + expense + savings trackers)
- Complete toolkits (freelancer starter kit, small business launch pack)
- Large Canva template collections (30+ templates in a consistent style)
The key at $25 is perceived value. Buyers need to feel like they're getting more than $25 worth of stuff. That's why bundles work so well here. Five individual products at $7 each = $35 value. Bundled at $25 = instant "deal" perception.
For more on bundle pricing strategy, read our [pricing guide](/blog/how-to-price-digital-products). For the fee math at every price, use our [Etsy fee calculator](/tools/etsy-fee-calculator). And for a side-by-side comparison across Etsy, Gumroad, and Shopify, try the [platform comparison calculator](/tools/platform-comparison-calculator).