Etsy Fees on a $100 Sale: The Math at Premium Prices
Selling a $100 digital product on Etsy? Here's what you keep and why the fee percentage barely changes above $25.
Fees on a $100 Etsy sale
Listing fee: $0.20 Transaction fee (6.5%): $6.50 Payment processing (3% + $0.25): $3.25Total fees: $9.95 You keep: $90.05 Effective fee rate: 10.0%At $100, the flat fees ($0.45) are less than 0.5% of your revenue. Your effective rate of 10.0% is essentially just the percentage-based fees (6.5% + 3% + rounding). It doesn't get much lower than this on Etsy.
With offsite ads
- Standard fees: $9.95
- Offsite ads fee (15%): $15.00
- Total fees: $24.95
- You keep: $75.05
- Effective fee rate: 25.0%
The offsite ads fee on a $100 sale is $15. That's real money. But you're still keeping $75, which is a strong margin on a digital product. The question is whether the buyer would have found you without the ad. For premium products, [our offsite ads analysis](/blog/are-etsy-offsite-ads-worth-it) covers how to think about this.
What sells at $100 on Etsy
Very few single digital products sell at $100 on Etsy. The ones that do tend to be:
Mega bundles. 50-100+ templates packaged as a complete system. "The Complete Social Media Bundle: 100 Canva Templates" or "Full Year Planner Kit with 60 Pages."Professional tools. Real estate investment calculators, business financial models, full project management systems. Products used by people making money from them.Course-adjacent materials. Detailed workbooks that function as mini-courses. 50+ page therapy workbooks, certification study guides with practice exams, language learning systems.Customizable brand kits. Complete visual identity packages: logo templates, color palettes, font pairings, social media templates, business card designs, all matching.The buyers at this price point have high expectations. Your listing needs perfect mockup photos, detailed descriptions, and strong reviews. But the per-sale revenue is worth the extra effort. Ten sales per month at $100 is $900 after fees. Some sellers make their entire income from 3-5 premium products.
How $100 compares across platforms
| Platform | Fees | You Keep |
|---|---|---|
| Etsy | $9.95 | $90.05 |
| Gumroad | $10.00 | $90.00 |
| Shopify* | $3.20 | $96.80 |
Interesting: at $100, Etsy is actually $0.05 cheaper per sale than Gumroad. The flat fees that hurt at low prices help at high prices because they're fixed while Gumroad's 10% scales linearly.
Shopify's advantage grows with price. The $6.85 difference per sale between Etsy and Shopify means that at just 6 sales per month, Shopify saves you enough to cover its subscription.
For the full fee comparison across all platforms and price points, use our [platform comparison calculator](/tools/platform-comparison-calculator). For all the Etsy fee details, read [Etsy fees explained](/blog/etsy-fees-explained-what-you-actually-keep). And try our [Etsy fee calculator](/tools/etsy-fee-calculator) to run the math at any price.