Digital Product Trends in 2026: What the Data Shows
The digital products market continues to grow as more creators sell templates, printables, courses, and design assets on platforms like Etsy, Gumroad, and Shopify. But the question every seller asks is the same: what's actually selling?
This page answers that question with real data. Unlike blog posts based on guesswork or surveys, the trends above are computed from actual transactions by real sellers who use Anlyzo to track their revenue. All data is anonymous and aggregated. No individual seller or product data is exposed.
What Sells on Etsy in 2026
Etsy remains the largest marketplace for digital products like printable planners, Canva templates, wedding invitations, and digital art. The "What's Selling Right Now" section above shows the top-performing products from Etsy sellers on Anlyzo this week. If you're wondering what to sell on Etsy, start by looking at what's already working, then find your unique angle.
Average prices on Etsy tend to be lower than Gumroad because of the marketplace discovery model. Buyers browse and compare. On Gumroad, sellers typically drive their own traffic through newsletters and social media, so they can charge more. Check the Average Prices by Platform section above for current numbers.
Etsy vs Gumroad vs Shopify: Fee Comparison (Real Data)
One of the biggest factors in choosing a platform is fees. Etsy charges a listing fee ($0.20), a 6.5% transaction fee, plus 3% + $0.25 payment processing. Gumroad takes a flat 10%. Shopify charges 2.9% + $0.30 on the Basic plan (plus a monthly subscription).
But those are the advertised rates. The Real Fee Rates section above shows the actual effective fee percentage paid by sellers in the last 30 days. This accounts for every fee type (listing fees, transaction fees, payment processing) calculated from real transactions.
For most sellers under $5,000/month in revenue, Etsy's discovery traffic outweighs its higher fees. If you already have an audience (email list, social following), Gumroad or Shopify can save you significant money. Use our platform comparison calculator to run the numbers for your specific situation.
How to Use This Data
This trends page helps you make better decisions about what to sell, where to sell it, and how to price it. Here's how:
- Product research: Check "What's Selling Right Now" weekly to spot emerging trends before they peak.
- Pricing strategy: Use the average and median prices as benchmarks. If your product is far above the median, make sure it has clear premium positioning.
- Platform choice: Compare real fee rates to find the most profitable platform for your price point and volume.
- Growth tracking: Watch the weekly trend chart to understand whether the overall market is growing or contracting.
About This Data
All data on this page comes from sellers who have connected their Etsy, Gumroad, or Shopify accounts to Anlyzo. We aggregate and anonymize everything. No individual seller or buyer data is ever exposed. Trends are refreshed hourly. The more sellers that join, the more accurate and comprehensive this data becomes.
Want more granular data for your own store? Anlyzo's Pro plan includes revenue forecasting, smart pricing suggestions, dead product analysis, and cross-platform profit optimization, personalized to your products. Get started free.