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Profit Per Sale Calculator

See what you actually keep per sale after all fees, and your effective hourly rate. Stop guessing your real take-home.

Your product details

Per-sale breakdown on Etsy

Gross per sale$25.00
Fees per sale-$2.83
Net per sale$22.18

Monthly net revenue

$665.25

Annual net revenue

$7,983.00

Effective hourly rate

$798.30

annual net / hours to create

Revenue per hour per month

$66.53

monthly net / creation hours (digital products need ~0 ongoing hours)

Compare across platforms

Etsy
Fees/sale-$2.83
Net/sale$22.18
Monthly net$665.25
Annual net$7,983.00
$/hour$798.30
Gumroad
Fees/sale-$2.50
Net/sale$22.50
Monthly net$675.00
Annual net$8,100.00
$/hour$810.00
Shopify
Fees/sale-$1.03
Net/sale$23.98
Monthly net$719.25
Annual net$8,631.00
$/hour$863.10

Track your actual profit per product automatically

Anlyzo pulls your real sales data from Etsy, Gumroad, and Shopify and calculates profit per product after all fees. No spreadsheets needed.

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How to think about profit per sale for digital products

Revenue is not profit. When you sell a digital download for $25 on Etsy, you don't keep $25. After the listing fee, 6.5% transaction fee, and payment processing, you keep roughly $22. If that sale came through an offsite ad, it drops to about $18. Most sellers know fees exist but don't calculate the per-sale impact until they wonder why their bank deposits look lower than expected.

The hourly rate math is where it gets interesting. A digital product you spent 10 hours creating and sell 30 times per month at $22 net generates $660 monthly. That's $66 per hour of creation time, and it keeps paying you month after month without additional work. Compare that to a product that took 40 hours and sells 5 times per month at $15 net: that's $75 monthly, or $1.88 per creation hour. Same effort type, wildly different returns.

This is why pricing matters so much for digital sellers. A small price increase of $3-5 can double your effective hourly rate without changing anything else. For more on pricing strategy, read our guide on how to price digital products. And to see the exact fee breakdown for your platform, use our Etsy fee calculator.