Price Sensitivity Simulator
See how price changes affect your projected revenue. Drag the slider to find your optimal price point.
Your current numbers
Test a different price
Test price
$20.00
Estimated units
40
Projected gross
$800.00
Projected fees
-$94.00
Projected net revenue
$706.00
Change vs current
+$0.00
Optimal price point
Based on the elasticity model, your highest projected net revenue is $763.38 at a price of $10.00 with an estimated 89 units per month.
Revenue curve
Net revenue at different price points
About the model: Digital products on Etsy typically have moderate price sensitivity. A 10% price increase usually leads to a 10-13% decrease in units sold. This simulator uses an elasticity of 1.15, meaning demand drops slightly faster than price rises. Your actual results will vary based on your niche, competition, and how differentiated your product is.
Test prices with real data, not estimates
Anlyzo tracks your actual sales velocity at different price points and shows you what works. Connect your shop and make pricing decisions backed by your own numbers.
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Related tools
How price changes affect digital product sales
Most digital product sellers pick a price and never change it. That's leaving money on the table. Price elasticity tells you how sensitive your buyers are to price changes. If you raise your price 10% and lose 15% of your sales, you have elastic demand. If you raise it 10% and only lose 5% of sales, your demand is inelastic, and you should probably be charging more.
For digital downloads on Etsy, most products fall in the moderate elasticity range. A 10% price increase typically results in a 10-13% decrease in unit sales. But here is what matters: even with fewer sales, your net revenue can go up. If you sell a $20 product 40 times per month, that's $800 gross. Raise it to $24 and sell 33 units instead, and your gross is $792. Nearly the same revenue, but with fewer transactions to process and lower total fees.
The sweet spot varies by product category. Highly differentiated products (custom templates, niche planners, specialized tools) tend to have lower price sensitivity because buyers can't easily find substitutes. Generic products (basic wall art, simple resume templates) face more price pressure because similar options are everywhere.
For a deeper dive on finding the right price, read our guide on how to price digital products. And to see exactly how fees eat into your revenue at different price points, use our Etsy fee calculator.